Mixing a brew of freelancing and writing in the pan of social media
By Raza Hasnain Naqvi
Social media has made its strong presence felt in the digital landscape. Besides big businesses, even small businesses are taking to it eagerly. However, for some reason, there are still many small businesses that are not paying correct attention to the finer points of using social media effectively.
Here are my three top #socialmediamarketing tips that will help in this regard:
2. POST CONTENT: Dear #smallbusiness owner, if you don’t have the time from your pressing business administrative needs or the desire, kindly depute someone knowledgeable to post content regularly on your social media platforms. If you can afford it, hire a social media consultant to do this work. This will be even better. He will get your business message across on different social channels more effectively.
3. ENGAGE EAGERLY: Dear #smallbusiness owner, once you have taken care of the first two points, soon enough you will be told something. You will get to hear that people – your prospective customers – are asking things on your social media platforms. What do you do then? What you do is: Once you have people Liking/Sharing/Favouriting/Retweeting/Commenting on your posted content, now please engage eagerly with them. Communicate your thoughts with them and answer their queries. Don’t let it be just a one-way monologue of a classroom or college on your social platforms. Make it a dialogue please!