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My articles on Uttar Pradesh Government in two newspapers today (Feb 29, 2016)
Most of you are aware that besides doing personal writing, I do professional writing too.
I am a freelance writer and social media consultant. I do professional writing for different clients. As a result of your good wishes and blessings, I keep getting high-value freelance work from established clients. I enjoy the work that I get and my clients are also happy with the quality of work that they get from me.
I have done full-length articles, business proposals, invitation cards, magazine features and also social media management like handling Facebook pages for clients.
My latest work
Today, I would like to share with you my latest work that I have completed. I wrote some articles highlighting the achievements of Uttar Pradesh government in various areas. These articles were published today as advertorials in six full pages in two daily newspapers – The Pioneer and Business Standard. The articles appear in:
The Pioneer-Lucknow Edition (Issue 29-02-2016)
Page 2 (full page) - Agriculture Page 14 (full page) - Gomti riverfront Page 15 (full page) - Shrawan Yatra Page 16 (full page) - Transport
In case you have the time and interest, you can read these articles on this link: My articles on UP Govt in Pioneer-29-02-2016
The link has all PDF pages of today’s The Pioneer. You can go to the desired page to read the articles that would interest you.
Business Standard-Lucknow Edition (Issue 29-02-2016)
Page 18 (full page) - women welfare Page 19 (full page) - power supply
Here are snapshots of the published pages for your kind perusal.
Thanks 🙂
Masthead of The Pioneer – Daily newspaper – issue dated: 29-02-2016
My articles on Page 2 (full page-Agriculture) in The Pioneer – Daily newspaper
My articles on Page 14 (full page)-Gomti riverfront in The Pioneer – Daily newspaper
Masthead of Today’s (Feb 29, 2016) Business Standard-Lucknow Edition newspaper
Page 18, Business Standard, Lucknow (Feb 29, 2016) carrying all my articles
Page 19, Business Standard, Lucknow (Feb 19, 2016) carrying all my articles
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This entry was posted on February 29, 2016 by Raza in Freelancing and tagged Business Standard, Gomti riverfront, Shrawan Yatra, The Pioneer, Uttar Pradesh.Shortlink
https://wp.me/p3HN0q-iAArchive
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- New Article in Mumbai Magazine June 11, 2016
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GET FEEDBACK FROM YOUR CLIENTS PLEASE 📋
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Are you a professional digital marketer running a digital marketing agency, or working in a digital marketing agency? 💻
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If you are, then I would request you to actively start collecting honest feedback from your current customers/clients. Here’s why: 🔬
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✴️THEY MAY MOVE: Yes, this is entirely possible. If you assume that your clients are 100% happy with your digital marketing service, then you may be surprised. Get honest feedback from them and take action on it. 🕺
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✴️ KNOW YOUR WEAKNESS: You need to know what you are not doing right for your clients. Clients are the only ones who can tell you about it. You can’t guess. Take that feedback and become self-aware, then improve. 👥
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✴️ KNOW YOUR STRENGTHS: You should know your digital marketing strengths. Clients also should testify to it with their honest feedback. Again, don’t assume or guess anything. The word of your client carries more weight than your confidence. 🗣️
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✴️ GET REFERENCES: Since you are running a digital marketing business or working in one, you already know this golden marketing rule: Get References. Cajole your happy clients in a feedback to give you new business references. 💕
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✴️ SERVE CLIENTS WELL: You know there is something called CAC - Customer Acquisition Cost. You have to spend more dollars acquiring a new customer/client, than keeping a current customer/client happy. Get that feedback to know that you are serving them well. 🎤
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You may be super-confident of your digital marketing services. But never be super-confident of your clients. 🏋️
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They may decide to leave you and you may not even know about it...till later. 🎳
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That honest client feedback keeps you and your client on the same page. ⛳️
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#digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #businessman #businesswoman #business #client #clientappreciation #customer #customerservice #customerappreciation #feedback #clientfeedback #happyclient #happyclients
HOW GOOGLE ANALYTICS HELPS YOUR BUSINESS 🔎
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You use Google daily. Google Analytics (GA) is a valuable tool from Google to know important details about your website visitors. 📌
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Question is: Are you effectively using Google Analytics (GA) for your business❓
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Your 1st simple step is to connect GA to your business website. 🔌
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Here, if you say that you don’t have even a business website yet….well, I pray that your business succeeds offline. Online you will remain a failure. You deserve that. 👎
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GOOGLE ANALYTICS OPENS YOUR EYES 👁️
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Google Analytics is an eye-opener when it comes to understanding who your prospective customer/consumer is. That guy who decides to click on your website URL and come to your website to check it out, is your prospective consumer. 🖱️
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Here are some things that GA tells you when you connect it to your website: 👈
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✔️ AUDIENCE OVERVIEW: What is the user flow on your website - Number of Users, New Users, Returning Users, Sessions, Number of Sessions per User, Pageviews, Pages / Session, Avg. Session Duration, Bounce Rate 📠
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✔️ DEMOGRAPHICS: GA tells which language, country and city your website visitors are from. 📣
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✔️ SYSTEM + MOBILE: GA tells what browser, operating system and service providers your website visitors are using. 📱
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✔️ INTERESTS: GA tells Gender, Interest Category and even Age Group of your website visitors. 👫
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There so many different types of Google Analytics Reports you can generate. You can then use those reports to optimise the experience of your website visitors with relevant content and establish trust. 📋
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What you need to do now is login to your website-linked GA and check out all those goodies that are there in the form of valuable data. 🗃️
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#digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #businessman #businesswoman #website #websites #websitedevelopment #google #googleanalytics #googlesearch #business #analytics #analysis #agegroup #dataanalytics #datascience
THREE MAJOR OBJECTIVES OF YOUR BUSINESS WEBSITE 🖥️
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If you have a business website, then you are already way ahead of your competitors. They may still be thinking about merits of having a website, while you own a working website. 👏
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Now, let me refresh how your website is a valuable business tool.
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1⃣ INFORM YOUR AUDIENCE 🔽
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The number one objective of your website is to keep your target customer informed. When you have relevant website content, then each visitor gets good information about your brand and company and how it remains useful to him. 🍎
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This helps the customer to remember you when they are ready to buy. 🙋
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2⃣ ENGAGE WITH YOUR AUDIENCE 🔽
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The 2nd objective of your website is to get your customer to engage with you and your business. If you can offer a relevant newsletter, a downloadable PowerPoint, case study, a video, a report, or an infographic, she may agree to give you her email to get that content. 📧
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Have touch points where your website visitor can happily engage with your business. 💱
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3⃣ DRIVE REVENUE 🔽
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The 3rd major objective of your business website is to drive revenue for your business. And revenue comes when that random website visitor decides to come regularly to your website. She begins to trust your business website. 🍍
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When that website visitor decides to give you her email, she decides to give you a chance. She would like to know whether you are really worth what you say on your website. Only when convinced does she decide to give you her hard-earned money for your product or service. 💰
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#digitalraza #digitalmarketing #digitalmarketingagency
#socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaexpert #socialmediaagency #createcontent #socialmediatips #socialmediamarketing #businessowner #businessman #businesswoman #websitedesign #websitedesigner #website #websitelaunch #websites #websitedevelopment #revenue #audience #business
THREE CATEGORIES OF DIGITAL MARKETERS 👶👷🤴
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Let me introduce you today to three broad categories of digital marketers.
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▶️Professional digital marketer
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▶️Trainee digital marketer
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▶️Could-be digital marketer
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I am introducing you to these three digital marketers so that you recognise the broad variety of people in the digital marketing field. 🌻
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1⃣ PROFESSIONAL DIGITAL MARKETER 🦅
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He has digital marketing experience. She has digital knowledge. Both are expert professional digital marketers. 🍁
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He may be running his own digital marketing agency, or working in one. She may be working as an independent consultant. 📯
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2⃣ TRAINEE DIGITAL MARKETER 🐦
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He has decided to take up digital marketing as a career. He pays money to study and train for his career. She studies to gain knowledge through online or offline courses. 📚
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They know that after their course they would join a digital marketing agency to gain important work experience.💡
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They could also move into taking up a digital marketing responsibility in the company they are already working in. ✏️
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3⃣ COULD-BE DIGITAL MARKETER 🐤
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These are college students, office employees or even work at home or retired moms and dads. They have been coming across digital marketing news and articles online and offline. They find this field interesting. It could be a career, a hobby or even a source of some extra income. 💸
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They could be digital marketers if they become more serious about it. 🤔
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How each of these three categories views digital marketing would be different. 😺
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Your persistence in gaining top digital knowledge and implementing it for successful results will make you a valuable professional digital marketer. 👌
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#digitalraza #digitalmarketing #digitalmarketingagency
#socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaexpert #socialmediaagency #createcontent #socialmediatips #brand #career #socialmediamarketing #businessowner #professional #professionals #employee #employees #collegestudent #collegestudents #consulting #consultant
FACEBOOK SEEMS LIKE A GHOST TOWN TO ME 👻
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I know this is a bit extreme. But this is just how I feel when I post anything on my business Facebook page now. 😾
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I have only 81 Likes on my page, but had there been even 8100 likes there, I would still feel the same way. 💀
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Why? I have my reasons. 🐇
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↔️ NO ENGAGEMENT 🐦
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As everyone knows there is close to nil organic engagement on business Facebook page now. You post on your biz FB and the organic reach is close to 1-2%. Ridiculous and laughable. 😰
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You may have a page with 50,000 Likes, but average number of Likes for each of your post would be around 200-300. And you can forget about any Shares. That’s what the situation is. 📲
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↔️ PAY TO PLAY 🐦
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As you know, you need to buy Facebook ads to get any Likes or engagement now. When you buy their ad and run it, you will get so many Likes that you will smile and smile. 😄
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You can either Boost your Post or Boost your FB page. They will get a boost alright. But what happens once the ad runs out. Nothing. So, it is pay-to-play on Facebook. Nothing more. 🚷
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↔️ FORGOTTEN LIKES 🐦
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What do you do once you get so many Likes from your Boost Post and Boost Page campaigns? I mean, how do you handle the Likers? 🚥
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If you are not serious about those Likes you got and you are just happy with the number of Likes, then obviously your Facebook campaign had nothing to do with digital marketing. 🚧
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Value what you get when you pay to use Facebook platform to get leads that convert for your business. 🛩️
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Marketers say Facebook is a a good lead generation platform. But some people like me still consider it as nothing more than a virtual ghost town. ⛄️
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#digitalraza #digitalmarketing #digitalmarketingagency
#socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaexpert #socialmediaagency #createcontent #socialmediatips #brand #brandmarketing #socialmediamarketing #businessowner #facebookmarketing #business #facebooktips #leadgeneration #leads #ghosttown
HAVE YOU EVER CREATED VIRAL CONTENT ON SOCIAL MEDIA? ⏩📣
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➡️This post has gone viral
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➡️ This video has gone viral
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➡️ This photo has gone viral
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You must have come across these statements often on social media and even TV news. You must have thought: Can I also create a viral post/video/photo? 🤔
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You might have read a few blog posts and articles talking about viral content with click-bait headlines like -- “Here's the secret.../ “This is the secret sauce.../ “Now you too can create...viral content.” 🕺
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When you read that post you knew that the writer too had no idea how to create viral content. You must have mentally slapped that writer for wasting your time. 😠
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VIRAL FACT ✔️
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Thing is, even the smartest digital marketer alive today cannot claim that they can create an organic (not paid) post, photo or video that can go viral at will on social media. ♉️
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Clients and businesses of course do request their digital marketing agency to create viral content. But any self-respecting agency quickly puts down any such silly demand of their client and ignores it. 🚮
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MY VIRAL FACEBOOK POST ✔️
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Luckily, three years back, I created and published one viral Facebook post in August 2015. It just happened on its own. ✴️
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Iranian film director Majid Majidi had released his film 'Muhammad - The Messenger of God’ in Iran on August 26, 2015. I saw the news on a website on Aug 27 morning. I thought this would be an interesting post. 🎬
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I collected 6-7 film pics together in one post, wrote a few lines about the film and added a link to film trailer. My FB post was ready the same morning. I published it on my business FB page and then shared it on my personal FB profile page. 🖱️
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I was shaking my head when I saw the number of shares it had received by that evening. In one week that FB organic post received 700+ shares and a Post Reach of 60,000+. 😱
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I felt so important for one week. 😋
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#digitalraza #digitalmarketing #digitalmarketingagency
#socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #viral #viralvideos #viralpost #viralposts #viralcontent #viralphoto #film #muhammad
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