You are surrounded by social media in your life.
Right from the time you open your eyes in the morning, you start by checking your messages on Whatsapp. If you don’t use Whatsapp and you have a smartphone, then you are trying to surprise me.
But, the point is, if you use your wifi-enabled phone for a certain number of hours daily, then your life is being impacted by social media. Yes, I know that you have heard the term ‘social media’. You keep hearing it a lot being spoken on television and also it finds a good mention in newspapers and magazines and online websites too.
First, how does the good ol’ Google define social media? It says: ‘websites and applications that enable users to create and share content or to participate in social networking’.
Second, how does that hugely popular online encyclopedia called Wikipedia define social media? It says: ‘Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks’.
So, what do the two definitions mean, in very simple language? Well, social media means just two things — creating and sharing online.
In other words, let’s say you create anything — click a photograph, create a video, make an amateur or professional hand-drawn or digital painting, or write something — and then you decide to share it online using the Internet. You share what you create, or what others have created with some virtual community of friends or acquaintances, even strangers on some public website. Once you have done this, then you become part of social media.
You create, you share and you are the content link chain that drives the social media engine.
You create, you share and you are the content link chain that drives the social media engine. Only thing is that in this whole social media game, the Happiest are those big public website or public app creator owners, who are either companies or individuals. They are so happy that you are using their public online platforms to create and share. They have all your relevant data with them on their computer server farms. And this makes them so elated that most of the time they are on cloud nine. Why?
This is because you are a consumer number for them. You may be human for yourself, but for them you are a very important statistic. Each of you is very important for them. The big reason is that they show you to their advertisers. The advertisers see you as that wonderful number and they reach for their cash. Why? They reach for their wallets so that they can reach out to you — with their advertising.
Of course, you are happy creating and sharing things online with your friends and building the social media universe. But, remember, the Happiest are someone else.
The Happiest are happily seeing their millions and billions of dollars grow in the bank. They are the real omniscient and powerful gods of social media today who regulate your waking life.