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- The Times of India newspaper, Lucknow, August 25
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- Woman’s Era, New Delhi, May, 2nd
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- Woman’s Era, New Delhi, September 1st
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New Article in Mumbai Magazine
Some of you know that I am a freelance writer also, besides being a digital/online marketer.
As part of my freelance writing, I keep getting assignments to write articles for magazines. Besides this, I also handle Email Marketing, Blogging for business and Social Media Marketing for different companies. This is all part of my digital/online marketer portfolio of services.
Today, allow me to share with you my recent promotion article that I did for Uttar Pradesh Tourism that appeared in a Mumbai magazine ‘Harmony’ in its latest June 2016 issue. This article was on the theme of visiting Bundelkhand area in Uttar Pradesh during Monsoon period, which is just going to start here in North India. You will find my byline at the end of this article.
Hope you find the article interesting. 🙂
Cover of June 2016 issue of Harmony magazine
My article on Bundelkhand in Harmony magazine
My article on Bundelkhand in Harmony magazine
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This entry was posted on June 11, 2016 by Raza in Freelancing and tagged freelance, freelance writer, magazine.Shortlink
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- New Article in Mumbai Magazine June 11, 2016
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CHICAGO SMALL BUSINESS OWNERS ARE OPTIMISTIC. HERE'S WHY 🎭
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We are not talking about general optimism of small business owners of Chicago here. We are interested to know their optimism about digital technology.🎷
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When small business owners in Greater Chicago area were surveyed by Bank Of America recently they conveyed that they were investing in and embracing digital tools and emerging technology. It also emerged that the digital payments space has been a significant innovation that has impacted the small business marketplace.📣
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Here's why Chicago small business owners are optimistic. 🎵
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➡️1. Majority of them predict that all business payments will be transacted digitally within 5 years.
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➡️2. Majority feel that mobile devices have become indispensable.
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➡️3. About 89% of local small business owners are using smartphones and other mobile tools to manage their business.
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➡️4. Their smartphone usage can be broken down as: basic tasks (71 percent of owners), social media updates (41 percent), more complex activities like digital banking (41 percent), digital payments (29 percent), and comprehensive financial tracking (15 percent).
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➡️5. These small business owners are smart and understand that technology presents some risks and challenges. But they believe the positives far outweigh the negatives.
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➡️6. A strong majority of 81 percent believe their future success is dependent on technology as opposed to being threatened by it (19 percent).
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➡️7. Half of Chicago small business survey respondents said they are using or actively exploring the use of advanced technologies for their business.
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➡️8. Whether it is the internet of things; data analytics; 3-D printing; artificial intelligence; and virtual/augmented reality — Chicago small business owners are actively exploring these options.
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What does all this mean for small business owners in other countries of the world? 🌐
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They had better start adopting digital technology actively if they want to remain in business. 🕺
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#digitalraza #digitalmarketing #digitalmarketingagency #businessowner #chicago #smallbusiness #smallbusinessowner #smallbusinessowners #smallbusinesstips
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MOST COMMON CONTENT IN SOCIAL MEDIA MARKETING FOR YOU 📣
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If you are a digital marketer, then you know the importance of good content. Good content on social media specially draws positive attention from prospective customers. 🕺
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More than 5,700 marketers were surveyed recently for an industry report. They shared how they will use/plan to use social media to grow and promote their business. Here are examples of most common content that digital marketers use for social media marketing today. 🎤
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#1. VISUAL IMAGES: About 80% marketers plan to use visual images in their content marketing. You know well that when you are going through some content, then what stops your eyes for a second are images. If the visual is good, then you look at it for more than a few seconds. 🏖️
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#2. VIDEO: About 77% of marketers plan to increase their use of videos in content distribution. Moreover, 54% of consumers wanted to see more video content from a brand or business they support. So, start practicing your best smile and face the camera. 📹
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#3. BLOGGING: Text still rules. About 60% of marketers are using blogging to convey their brand message to their audience. There is something about reading text that focuses the mind so that it absorbs things well. 🖥️
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#4. LIVE VIDEO: You do have to get into the habit of creating regular videos first to get the hang of video messaging. 35% of marketers are currently using live video. Plus, as soon as you go for Live video/live stream, immediate notifications go out to your followers about it. They get curious and you get attention. 📡
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#5. PODCASTING: This is all about audio content. About 9% marketers are using podcasts to convey their brand message. Though it’s not much, but consider this statistic. According to a research, it was found that in 2018 (so far) 44% of Americans, 124 million people, have listened to a podcast. 73 million listen in on a monthly basis. Impressed? 🎙️
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#digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #internetmarketing #digitalmarketer #socialmediamarketing #businessowner #video #videos #visuals #blogging #livestream #livevideo #podcast #podcasts #podcasting
READY TO READ CLASSIC NOVELS ON INSTAGRAM? 📚
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If you were sad at the thought of the mobile-addicted younger generation not reading anything worthwhile anymore, here’s happy news. Digital marketing, or more precisely social media’s star platform Instagram is now being used to serve a good read. 📓
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🐛 Insta Novels To The Rescue 🐜
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New York Public Library (NYPL) has launched its latest project - Insta Novels two weeks back. The trigger for this initiative is the success of Instagram Stories among Insta users. This new scheme aims to use Instagram Stories to get the younger generation to read more. 🐸
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The objective of NYPL is to make classic novels more accessible and enticing to read. In our digital culture of short attention spans and attraction for pretty pictures, Instagram seems to be just the right place to start. 🌠
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NYPL has partnered with a creative agency to tap into our Insta habit of tapping away on Instagram Stories. In order to turn it into a more meaningful experience, the novels will be uploaded in full form to NYPL’s stories and highlighted on its profile. ⚡️
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And the first novel - the debut Insta novel on NYPL is a favourite of many - ‘Alice In Wonderland’. The novel is being illustrated by Magoz, a popular animator. Two other Insta Novels will also be released in the next few months: ‘The Yellow Wallpaper,’ a short story by Charlotte Perkins Gilman illustrated by Buck Design, and ‘The Metamorphosis,’ a novella by Franz Kafka illustrated by César Pelizer. 🐈
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Check out highlights on @nypl Instagram account. Go through the Tutorial, followed by Alice Part 1 and Alice Part 2. Tap away there and find out how it feels. 📱
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Insta Novels may or may not stand a chance. But if it can get youngsters interested in even picking up a good ol’ fashioned paperback at the very least, then NYPL would have got a good conversion. 📍
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#digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #InstaNovels #novel #novels #novelas #library #publiclibrary #newyork #instagram #aliceinwonderland #instagramstories #illustrator #animator#novella #shortstory #bookstagram #book
GOVERNMENT ‘FOLLOWS’ YOU IF YOU HAVE MANY FOLLOWERS 🔭
Social Media News | Sept 2, 2018
If you are an Egyptian with more than 5000 followers, then the government actively follows you. 🔍
There is this latest AFP news report from Cairo that tells the world that Egypt's President Abdel Fattah al-Sisi has ratified a law granting authorities the right to monitor social media users in the country as part of tightening internet controls. 🔧
Now, the state's Supreme Council for Media Regulations will have the power to place people with more than 5,000 followers -- on social media or with a personal blog or website -- under supervision. 🖱️
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The council will be authorized to suspend or block any personal account which "publishes or broadcasts fake news or anything (information) inciting violating the law, violence or hatred". ❌
The authorities have insisted that such measures are needed to help tackle instability and terrorism in the country. 🛃
ARE YOU IMPACTED BY THIS?
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You are smart and intelligent. You know well what this government action is about. 🔒
Do you think that such extreme social media action in this digital age is limited to Egypt? I give points to the Egyptian government for being transparent about their social media and digital policy. 🗿
Do you think in your country your government is not doing this already? If you are a social media influencer with a good following, you think the government is keeping its eyes closed and not following you? 📡
You have been great at marketing yourself well online and on social media. You have lots of eyes and ears on your personal or business brand. That’s a great thing. 🎶
But remember when online, each comment you make gets recorded and played out instantly anywhere. One offhand comment, post, tweet that is unrelated to what you stand as a brand and you are in the ‘monitor’ zone. 🚹
Love it, live it, or leave it. This is the digital age. 📲
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#digitalraza #digitalmarketing #digitalmarketingagency #internetmarketing #businessowner #business #socialmediamarketing #seo #brands #egypt #egyptian #influencer #influencers #following #followers
HOW CONTENT MARKETING IS DRIVING CONSUMER PURCHASES 📕
DIGITAL MARKETING NEWS | September 1, 2018.
I will be sharing latest digital marketing news, trends & case studies along with my thoughts also here. So, here's the latest.
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Content marketing is indeed helping consumers come to a buying decision.💳
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~1. Since immediate results are not forthcoming, content marketing is not really priority number 1 in a digital marketing strategy. Plus, you need time and skill to work it effectively. ✏️
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~2. New findings from B2B (business to business) research, ratings and review company Clutch reveals something interesting. 82% of people admit to having purchased a product or service from a company as a result of consuming content! 🏋️
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~3. You need to understand that content does drive sales and provides brand visibility through SEO (search engine optimization). 🐏
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~4. Content (text, audio, video) is also a crucial component in moving potential customers along the sales funnel. 🐈
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~5. The Clutch survey found that 53% of people are more likely to revisit a company’s website after consuming its content. Another 50% are likely to go on to research a company’s products or services. (Read this point again). 🐅
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~6. Since content marketing is widespread, nine in 10 consumers are savvy and confident that they can identify content marketing with commercial intent when they see it. 🐩
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~7. However, heightened awareness is by no means turning consumers off. 67% consumers said content marketing is “useful and valuable”, especially when it’s high-quality and thoughtful. 🦊
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~8. When content that includes articles or videos which directly address their concerns, then it is useful. 🐎
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~9. Survey says that readers are aware that online business content is created for marketing purposes, but appreciate brands that provide honest, reliable, high-quality content. 🐂
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~10. Clutch suggests that all content marketing should be transparent and disclose any company affiliation or promotional calls to action. 🐼
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#digitalraza #digitalmarketing #digitalmarketingagency #internetmarketing #businessowner #business #socialmediamarketing #businesses #digitalmarketer #socialmedia
WHY WE NEED GOOD DIGITAL MARKETERS NOW 🤹
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Business is about that famous Jerry Maguire line - “Show me the money”. All marketing is essentially about getting money. The happy thing about good digital marketing is that it eagerly shows you the money. Even more, it directly convinces your customers - past, present and future that they should put money in your business. 💰
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The operating word here is “good”. Good digital marketing needs good digital marketers to achieve good business results. If you are aware enough, then you already know how this digital marketing phenomenon has become a magnet for GRQ (get rich quick) type ‘good’ business. Let me explain. ⏬
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1⃣ TRAINING RUSH: Just do an online search in your city and observe the number of digital marketing training companies that pop up. It should raise your eyebrows. They are charging a big amount to train young interested guys in the art of digital marketing. Since the craze is there, people are paying up. You understand well that there are enough free online resources to educate any newbie on good digital marketing basics. 💻
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2⃣ TRAINING QUALITY: What we urgently need today are good quality digital marketers. Of course, we need more digital marketers. But quantity over quality? Naaah! Sad thing is, in my country huge number of engineering graduates pass out every year, but many of them are considered unemployable. Same way, so many digital marketing graduates are stepping into the market today with their digital marketing training. Are they employable? Do they have their basics right? I am not sure. 🤔
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Those of us who believe in digital marketing need to step in now. Not for profit, but for future of digital marketing. We need to train newbies well on basics. Charge a much lower market price for our time and effort and bring them into our fold. They deserve us. Smart business owners want us. 🔆
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#digitalraza #digitalmarketing #training #digitalmarketingagency #internetmarketing #businessowner #business #socialmediamarketing #businesses #businessminded #digitalmarketer #socialmedia #onlinemarketing #marketingdigital #businessman #businesswoman #contentmarketing #digitalmarketingtraining
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