Byline Raza

Mixing a brew of freelancing and writing in the pan of social media

Woman’s Era, New Delhi, September 1st

ARTICLE: Tempting young cooks into the kitchen
(Published in ‘Woman’s Era’ magazine, New Delhi)

Article in Woman's Era magazine woman's era2 woman's era3 woman's era4

 

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WHO READS A DIGITAL MARKETING AGENCY BLOG 💻 . Most of us who spend hours online, do read some text too. Of course, we do browse and scroll away merrily like everyone else. But a few of us end up reading articles and blog posts also. 📓 . Since I am in the digital marketing field, I tend to read a number of digital marketing blogs. 📗 . More specifically, I read blog posts published by digital marketing agencies. I feel their blog posts would be most relevant as they are the one's directly dealing with digital marketing clients. 💡 . But, to be honest I may not be the ideal reader that an agency blog would want. 🔽 . ☑️ MOST WANTED READERS OF AN AGENCY BLOG . In my opinion, there are two valuable and ideal categories of readers that any digital agency blog would love. 💑 . 1⃣ BUSINESS OWNER: When a business owner reads a digital agency blog, then that's a healthy sign for the agency. . This means that what the agency says in its blog makes sense to the business owner. Soon enough that business owner will either send a mail or call the agency for a digital solution to her business problem. 📞 . Blog works. Happy agency gets a hot lead. 💰 . 2⃣ MARKETING TEAM OF A BUSINESS OWNER: If any member of the in-house marketing team of a business owner is checking out a digital agency blog, that's great. . This clearly means the in-house marketing team is researching agencies to hire. 🔎 . At this point, blog posts of a digital agency need to convince the business owner's marketing team members that they would be the best hire. 🖱️ . If the agency can portray confidence here, the agency gets a call to make a pitch. 🏋️ . Blog works. Happy agency gets a hot lead. 💰 . . 📑 Do check out my website link in profile to read more digital marketing insights. . . . . . #digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #digitalselling #digitalagency #creativeagency #agency #agencylife #client #businessman #businesswoman #marketing #pitch #blogging #swing
DID YOU ASK YOUR BUSINESS CLIENT FOR A RECOMMENDATION? 🎺 . The Cambridge English Dictionary defines Recommendation as: A suggestion that something is good or suitable for a particular purpose or job. 💡 . According to an industry report, the number one reason for digital agencies ending up on a prospective business owner’s radar is via recommendations. 📝 . YOUR TOP DIGITAL MARKETING STRATEGY 📌 . Even a digital marketing agency is a business in itself. In order to promote itself, the top digital marketing strategy needs to be recommendations from satisfied business clients. 🎶 . There is a saying: “Good digital agencies hope to get a recommendation from their happy clients for good service. Great digital agencies actively seek a recommendation from their happy clients for good service.” 📣 . WHY A RECOMMENDATION MATTERS 🥁 . # 1. Honest Assessment ✔️ . When your happy client makes a suggestion to his acquaintance in his business circle that your agency is good, then she has assessed you well. It is an honest appraisal. 📋 . # 2. Trust builder ✔️ . There is an element of trust that is built-up between your agency and your happy client when you have done honest work that got results. When this happy client makes a recommendation to her business friend about you, this element of trust gets transferred to that new friend too. 💞 . # 3. Friction-free collaboration ✔️ . There is so much less friction to deal with when you get hired on a recommendation. You evoke trust as you are tried and tested by someone the new business owner trusts. 🕺 . 🛅 INDUSTRY FACT: Almost 80% of clients say they would be happy to give a recommendation, provided their agency has fulfilled their end of the contract properly. . . . . . #digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #digitalselling #newbusiness #newbusinesses #digitalagency #creativeagency #agency #agencylife #recommendation #recommendations #client #slides #parkslide
WHAT’S THE BIGGEST WIN FOR A DIGITAL MARKETING AGENCY? 💡 . Digital marketing today is all about promoting business online. A good digital marketing agency ensures that they do this job well to win the business owner’s complete trust. 😇 . Smart business owners know this power of digital marketing. They know that now many of their competitors are also aware of digital selling. 🏇 . WHEN DIGITAL MARKETING CALLS 🕺 . The biggest responsibility here lies at the feet of digital marketing agencies. They know best what is at stake for a business that answers the call of the digital. 📣 . A good digital marketing agency cannot ignore the prime responsibility it has towards business owners. This prime responsibility is: Educate the businessmen and businesswomen. 📚 . Educate them about the power of the digital medium and how it affects sales in general today and digital sales in particular. 🛒 . THREE WINS OF A DIGITAL AGENCY 📌 . # 1. NEW BUSINESS: The biggest win for any digital marketing agency, new or established is: New Business. 💰 . Yes. New business is that life-giving blood for a digital agency without which it cannot sustain itself for long. 🖲️ . If you have enough experience running a digital marketing agency, then you know something important. Stress and internal agency matters are much better handled when new business keeps flowing into the agency. 💷 . When there is no new business coming in and the internal agency matters become persistent, then decision-making gets tinged with haste and even a sense of panic. Such decisions do not bring good results and the agency takes a further hit. ⛏️ . . ✔️ [Interested in reading more about this in detail and also about 2 other major wins of a digital agency?] . 🚩【Check out my latest blog post in my profile link】 . . . . . . #digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #digitalselling #competitor #competitors #newbusiness #newbusinessowner #newbusinesses #digitalagency #creativeagency #agency #agencylife
GET FEEDBACK FROM YOUR CLIENTS PLEASE 📋 . Are you a professional digital marketer running a digital marketing agency, or working in a digital marketing agency? 💻 . If you are, then I would request you to actively start collecting honest feedback from your current customers/clients. Here’s why: 🔬 . ✴️THEY MAY MOVE: Yes, this is entirely possible. If you assume that your clients are 100% happy with your digital marketing service, then you may be surprised. Get honest feedback from them and take action on it. 🕺 . ✴️ KNOW YOUR WEAKNESS: You need to know what you are not doing right for your clients. Clients are the only ones who can tell you about it. You can’t guess. Take that feedback and become self-aware, then improve. 👥 . ✴️ KNOW YOUR STRENGTHS: You should know your digital marketing strengths. Clients also should testify to it with their honest feedback. Again, don’t assume or guess anything. The word of your client carries more weight than your confidence. 🗣️ . ✴️ GET REFERENCES: Since you are running a digital marketing business or working in one, you already know this golden marketing rule: Get References. Cajole your happy clients in a feedback to give you new business references. 💕 . ✴️ SERVE CLIENTS WELL: You know there is something called CAC - Customer Acquisition Cost. You have to spend more dollars acquiring a new customer/client, than keeping a current customer/client happy. Get that feedback to know that you are serving them well. 🎤 . You may be super-confident of your digital marketing services. But never be super-confident of your clients. 🏋️ . They may decide to leave you and you may not even know about it...till later. 🎳 . That honest client feedback keeps you and your client on the same page. ⛳️ . . . . . . #digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #businessman #businesswoman #business #client #clientappreciation #customer #customerservice #customerappreciation #feedback #clientfeedback #happyclient #happyclients
HOW GOOGLE ANALYTICS HELPS YOUR BUSINESS 🔎 . You use Google daily. Google Analytics (GA) is a valuable tool from Google to know important details about your website visitors. 📌 . Question is: Are you effectively using Google Analytics (GA) for your business❓ . Your 1st simple step is to connect GA to your business website. 🔌 . Here, if you say that you don’t have even a business website yet….well, I pray that your business succeeds offline. Online you will remain a failure. You deserve that. 👎 . GOOGLE ANALYTICS OPENS YOUR EYES 👁️ . Google Analytics is an eye-opener when it comes to understanding who your prospective customer/consumer is. That guy who decides to click on your website URL and come to your website to check it out, is your prospective consumer. 🖱️ . Here are some things that GA tells you when you connect it to your website: 👈 . ✔️ AUDIENCE OVERVIEW: What is the user flow on your website - Number of Users, New Users, Returning Users, Sessions, Number of Sessions per User, Pageviews, Pages / Session, Avg. Session Duration, Bounce Rate 📠 . ✔️ DEMOGRAPHICS: GA tells which language, country and city your website visitors are from. 📣 . ✔️ SYSTEM + MOBILE: GA tells what browser, operating system and service providers your website visitors are using. 📱 . ✔️ INTERESTS: GA tells Gender, Interest Category and even Age Group of your website visitors. 👫 . There so many different types of Google Analytics Reports you can generate. You can then use those reports to optimise the experience of your website visitors with relevant content and establish trust. 📋 . What you need to do now is login to your website-linked GA and check out all those goodies that are there in the form of valuable data. 🗃️ . . . . . . #digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #businessman #businesswoman #website #websites #websitedevelopment #google #googleanalytics #googlesearch #business #analytics #analysis #agegroup #dataanalytics #datascience
THREE MAJOR OBJECTIVES OF YOUR BUSINESS WEBSITE 🖥️ . If you have a business website, then you are already way ahead of your competitors. They may still be thinking about merits of having a website, while you own a working website. 👏 . Now, let me refresh how your website is a valuable business tool. . 1⃣ INFORM YOUR AUDIENCE 🔽 . The number one objective of your website is to keep your target customer informed. When you have relevant website content, then each visitor gets good information about your brand and company and how it remains useful to him. 🍎 . This helps the customer to remember you when they are ready to buy. 🙋 . 2⃣ ENGAGE WITH YOUR AUDIENCE 🔽 . The 2nd objective of your website is to get your customer to engage with you and your business. If you can offer a relevant newsletter, a downloadable PowerPoint, case study, a video, a report, or an infographic, she may agree to give you her email to get that content. 📧 . Have touch points where your website visitor can happily engage with your business. 💱 . 3⃣ DRIVE REVENUE 🔽 . The 3rd major objective of your business website is to drive revenue for your business. And revenue comes when that random website visitor decides to come regularly to your website. She begins to trust your business website. 🍍 . When that website visitor decides to give you her email, she decides to give you a chance. She would like to know whether you are really worth what you say on your website. Only when convinced does she decide to give you her hard-earned money for your product or service. 💰 . . . . . . #digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaexpert #socialmediaagency #createcontent #socialmediatips #socialmediamarketing #businessowner #businessman #businesswoman #websitedesign #websitedesigner #website #websitelaunch #websites #websitedevelopment #revenue #audience #business
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