Byline Raza

Mixing a brew of freelancing and writing in the pan of social media

Woman’s Era, New Delhi, September 1st

ARTICLE: Tempting young cooks into the kitchen
(Published in ‘Woman’s Era’ magazine, New Delhi)

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HOW TO SELECT A DIGITAL MARKETING AGENCY 🏅 . Let's face it. Once you commit your business promotion to digital marketing, then that's a big first step. 🕺 . Your 2nd big step is a challenge. That step is selecting a digital marketing agency that is right for you and your business. 🕵️ . Fact is there are so many digital agencies out there. Whether boutique or full service, each of these agencies claim to be the best. 💕 . How do you shortlist them before you make your 1st contact? 📝 . SELECTION FACTORS ✒️ . Let me give you some pointers. . 1⃣ GOOGLE PAGE CHECK . As soon as you enter “digital marketing agency [your city]” in Google search, check names of agencies coming on Page one ORGANIC search. Those are the agencies you assess first as they are doing something right to deserve Page one search status. 📌 . 2⃣ WEBSITE CHECK . Check out the website of each digital marketing agency you come across. Browse through its pages. 📖 . What kind of vibes do you get from the agency content? How smooth is the browsing? How is the agency coming across to you? 💻 . 3⃣ SOCIAL MEDIA CHECK . Check social media accounts of agency that are listed on its website. Is the agency posting regularly there? What kind of content is there? 🤳 . 4⃣ BLOG CHECK . Check whether agency has a blog. If “Yes”, then what date was the last blog published. If “No”, then it's a minus. Why isn't the agency blogging? Aren't they into content marketing - a crucial element of digital marketing? 🖱️ . 5⃣ TEAM CHECK . Check whether agency lists out its team members on its website. Most agencies don't do this. But those who do, consider them more professional. 👨‍👩‍👧‍👦 . Go ahead. All the best. 🤞👍 . . . #digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #socialmediatips #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #digitalselling #digitalagency #creativeagency #agency #agencylife #businessman #businesswoman #marketingdigital #marketingonline #websitedesign #blogging
HOW DIGITAL MARKETING AGENCIES EVALUATE YOU 📋 . If you are a business owner and decide to go for digital marketing, then you take some action. 🏃 . This action in most cases would be that you get in touch with a digital marketing agency. 📞 . Did you know that digital marketing agencies also evaluate you as a prospective client, before deciding to work with you? 🔎 . MY STORY 🎬 . Last month I personally met guys in seven digital marketing agencies in my city. I had assessed work of these agencies and based on merit I met them. 🖱️ . A relative of mine wanted to have his personal website redesigned. Currently he has his own hosting but his website is in HTML code. He wanted his website to have a simple CMS like Wordpress so that his team could upload content on their own. 💻 . I contacted agencies and briefed them on our website requirement. 📃 . HOW AGENCIES REACTED 🚹 . I went to 7 agencies located in 7 different city locations in a single day. 🐰 . The agency owners/reps listened to me patiently. They too shared their thoughts with me. I requested each of them to mail me a proposal. They agreed. 🐤 . Two agency owners however did have reservations in sending a proposal and conveyed to me. They gave me a verbal quotation for the website work. 🦋 . Finally I got three agency proposals in the mail out of 7 agencies in a few days. Two of these agencies even followed up on their proposal. 🗨️ . AGENCY THINKING 🤔 . In my opinion, this is how agencies thought about our business. . 1⃣ Client project doesn't have much merit. Can't give time to it. . 2⃣ Client project doesn't have much ROI. Money returns on project not much. . 3⃣ Can't spare agency teams on client project. Got other high value ROI projects on hand to complete. . (BTW, we haven't finalised any agency proposal yet.) 🐢 . . . . #digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #socialmediatips #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #digitalselling #digitalagency #creativeagency #agency #agencylife #businessman #businesswoman #marketingdigital #marketingonline
GIVE A CHANCE TO GOOD DIGITAL MARKETERS ☑️ . You are smart. I know that. Since you are running a business you need to be wise on how to serve people well with your products and services. 🎶 . But are you marketing your business with a smart strategy in today's digital-intensive age? 📣 . Yes. You need to be smarter when promoting your business to prospective new markets and customers today. 🥁 . You know that the competition is intense now. So how do you get ahead? 🚴 . This is where you need to take a chance on good digital marketers. Here's why: ⬇️ . 1⃣ DIGITALLY TESTED . Good digital marketers are guys who know what works in digital promotions today. They have tested and continue to test digital marketing strategies on a daily basis. ▶️ . They know how your business can grab attention and thrive in digital competition. 🔁 . So consider getting in touch with a good digital marketing agency. . 2⃣ VALUE FOR MONEY . Of course you will need to spend money when you hire good digital marketers for business benefit. But this money will give you full value in terms of marketing returns. 💱 . Best of all, your investment in good digital marketing will be many times less than the traditional non-digital marketing avenues. 💷 . 3⃣ MENTAL PEACE . You face so many challenges when running a business to generate profits. When you give a chance to good digital marketers to handle marketing and promotion for you, then you may feel a bit peaceful too. ☸️ . Why? Well, at least you have one less thing to stress over in your business. Let professionals handle your digital marketing. 🖱️ . . . . . . #digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #socialmediatips #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #digitalselling #digitalagency #creativeagency #agency #agencylife #businessman #businesswoman #marketing #marketingtips #marketingdigital #marketingonline
WHY DIGITAL MARKETING IS POINTLESS...FOR YOU 🤖 . Most people agree that digital marketing is very important today. But you are among the few who disagree. You think it is pointless. 🔕 . Here are three reasons why you think so. . #1. NO WEBSITE ❌ . You have no website or blog for your business. Because you feel digital marketing is pointless...even worthless. 🚮 . Having an online headquarter like your business website or blog is critical and STEP ONE for digital marketing. Yet, you choose not to have one. Fine. Your choice. 🏁 . #2. NO BUSINESS SOCIAL ACCOUNT ❌ . You do have a personal Facebook or Instagram or Twitter account. But you don't have a business account on FB, Instagram or Twitter. You don't think much of it. 🔇 . Having a business social account allows you to run valuable ads promoting your product or service to interested people. Yet you feel otherwise. Fine. Your choice. 🏁 . #3. NO REGULAR SOCIAL POSTING ❌ . You don't post regularly on your private account about what you are doing in your business. You don't feel the need for it. 🤔 . Most digital marketers would say that posting daily about different aspects of your business is best and ideal. It helps to really connect prospective customers with your business. You prefer to shrug it off. Fine. Your choice. 🏁 . . . . . #digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #socialmediatips #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #digitalselling #digitalagency #creativeagency #agency #agencylife #businessman #businesswoman #websites #websitedevelopment
WHAT HAPPENS WHEN YOU TAKE ACTION 🏋️ . Are you done with your thinking? 🤔 . I mean you have been thinking about some problem. Maybe it is one problem or multiple problems. For the past 3 days or 3 weeks or even 3 months you have been thinking about it, analysing it. 🔄 . I think you need to stop your thinking today. What you need to do today is take your first action. That's it. Why? ♻️ . #1. ACTION = RESULTS 📌 . Yes. It is only action that will get you any results. In other words, if you are thirsty, then you need to take action. Pick up that glass of water in front of you and bring it to your lips. Mere thinking won't do it. 🔍 . #2. ACTION = BETTER DECISIONS 📌 . When you take action, you get new thought patterns that help you decide on taking even better action. You see, action stimulates the brain and unites your being towards getting desired results. 📨 . #3. ACTION = HOPE 📌 . Hope hides behind action. Hope appears right in front of you once you start taking action. Both go together. As long as you are taking action, hope stays with you. Action stops, hope goes back in hiding. 🚷 . So, you know what to do now. You have given enough time to thinking. ➡️ . It's time to take massive action now. ▶️⏩ . . . . . #digitalraza #digitalmarketing #digitalmarketingagency #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #businessowner #businessman #businesswoman #action #actionsspeaklouderthanwords #thoughts #thought #hope #hopeful #decision #decisions #decisionsdecisions #recliner #reclinersofa
WHY YOU NEED TO TRACK YOUR TIME ⏰ . Time they say is one commodity that you can't buy with any amount of money. This is why time is the great leveller. 🕑 . Both rich and poor get equal measure of time to use it to their advantage. You always receive a new set of 24 hours daily, just like everyone else. Can you use that time well? 🔔 . MINDLESS MINUTES 🐀 . Yes. You need to keep strict track of your time. You know time is money isn't it? 💷 . Then why aren't you using your common sense and spending time as carefully as you spend money? 💸 . You don't just throw away your money impulsively at anything you fancy. You think about it and then spend money. 🤔 . Sad thing is you don't think much about spending the precious quota of time that you get every 24 hours. Most times you spend away your minutes and hours mindlessly daily. You don't get anything worthwhile in return for that time spent. Then you get frustrated and disappointed with yourself as success eludes you. 🎲 . TRACK IT 🎯 . Now I offer you a small solution. Track your time. It's completely up to you to adopt it….or not. 🤹 . Since yesterday I have started using this android app called 'Smarter Time’. It tracks my daily time activity. I keep adding activities I am doing at any point. I think it is useful. ✔️ . The objective here is that both your personal and professional life get valuable minutes of nurturing daily. 🔁 . This app could help you analyse and allot your minutes and hours properly to activities that fill you with peace and satisfaction. 🤸 . All the best. 👍 . . . . . . #digitalraza #digitalmarketing #digitalmarketingagency #socialmedia #internetmarketing #digitalmarketer #lucknow #lucknowblogger #entrepreneur #content #contentmarketing #socialmediaagency #socialmediamarketing #businessowner #digitalselling #digitalagency #creativeagency #agency #agencylife #businessman #businesswoman #time #timemanagement #timepass #timemanagementtips
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